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WEB
DESIGN
1. How much does a site cost?
2. How do I get a web site design cost quote?
3. How long before a website is online?
4. Do I need to use a "local" web site designer?
5. What do I have to do first?
6. Where do I get information & graphics to put
on my web site?
7. What is a domain and where do I get one?
8. What do the name extensions mean? Which do
I choose?
9. Animations, bells & whistles - they're cool...Aren't
they?
10. Once my site is completed, where will it be stored?
11. What if my web site needs regular maintenance
or updating?
12. What's more important - page loading time or looking
good?
13. How do I get listed on the search engines?
14. How can the website be promoted?
15. What kind of support is available when the site
is completed?
How
much does a site cost?
There are quite a few factors that are going to affect
the ultimate cost of your web site. For example, how many pages
you are going to have, the amount of graphic work that is required,
if forms or othre specialized scripts are required and don't forget
the cost for the domain name and hosting provider..
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How
do I get a web site design cost quote?
If you already
have a web site but want some enhancements or a "makeover"
of your existing site, you will need to provide your URL (web site
address) and some details of what your goals and objectives are.
For example, do you need to just spruce it up with new graphics,
or perhaps you would like to give it a full makeover with new graphics
and a complete reorganization of the content.
If you do not
yet have a web site, and you believe that your web site will be
more than 2-3 pages, you will be asked to forward a copy of the
materials you plan to use to so that it may be reviewed.
In either case,
the more information you can provide the better you can be assisted.
After reviewing your materials or current web site, you will be
provided with a written quote and sent to you either by email or
regular mail.
If you would
like a web site design quote or if you are not sure what you would
like to have done but have some questions, please email
or call..
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How
long before a website is online?
Your web site design time frame will be determined by 3 factors;
the size of your web site, the amount of graphics and complexity
of your site design, and the current client design schedule. When
you have gathered together all of your web site information and
are ready to begin, you will be given an estimated completion date.
Communication is the utmost importance. We cannot complete your
site unless you tell us what you want.
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Do
I need to use a "local" web site designer?
Web sites are created for clients who are local as well as out of
state.
With the aid
of email, it is possible to communicate effectively as well as efficiently
across long distances. 99% of all of communication with the client
is done via email or telephone. There are many advantages of communicating
via email such as the fact that you as a client will have a written
record of all of our communiques. In addition, communicating via
email also helps us keep our overhead down which results in us being
able to charge web site design fees that are reasonable and competitive.
Not accustomed
to using email to communicate? If you are going to have a web site,
now is the time to become comfortable using email as a communication
tool! Be aware of the fact that your future web site visitors will
most likely want to contact you and/or communicate via email..
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What
do I have to do first?
When considering a new website, think about what you want the site
to accomplish. Are your providing information? Will
you be selling products online? How do you want to be contacted?
If selling, in what way will you be paid? What is your target
audience?
Take
a look at other websites that are related to what you are thinking
about. What do you like about them? What do you dislike
about them? This will help you with ideas for your own site.
Providing
as much information as possible will help us get an idea of what
will be entailed to provide what you request, a price quote and
possibly other suggestions. The initial consultation is free
and you are not obligated to use our services.
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Where
do I get information & graphics to put on my web site?
Making a successful site is synonymous with making it unique and
original. It is for that reason, along with copyright infringement
issues, that you should develop your own written materials. In addition,
you may also wish to supplement your materials by asking your company,
organization, suppliers, and/or franchisers if they would allow
you to incorporate some of their marketing and/or promotional information
into your web site.
When you are
gathering together your web site materials, it is more important
to remember where you should not obtain your web site information
and graphics from. You should never take or copy graphics, information
or content from another person or company's web site without first
receiving written permission from the owner of the materials. There
are many ‘public domain’ elements you can obtain.
So where do you get the information and graphics
for your site? The answer is clear. Write the content yourself and/or
only use information that you have written permission to use. This
may not be the easiest way to put your web site information together,
but it is the best. The end result will be an original web site
that is uniquely you. Graphics may also be custom designed for you.
Don't take the
easy way out - be original - be unique - be successful! .
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What
is a domain name and where do I get one?
A domain name is a specific web site address that you choose and
register with Network
Solutions(the official registrar of domain names ending in .com,
.edu, and .gov). A domain name cannot be any longer than 26 characters.
All characters (including hyphens) after the "http://www."
are counted towards the maximum 26 character limit.
TIP #1: You
cannot begin or end your domain name with a hyphen ("-").
TIP #2: You cannot use spaces in your domain name.
TIP #3: You may use letters, numbers, or hyphens in a domain name.
TIP #4: It is best to use all lower case letters.
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What
do the name extensions mean? Which do I choose?
.com - represents the word 'commercial' and is the most
widely used extension
.net - represents the word 'network'
.org - represents the word 'organization' and is primarily used
by non-profit groups or trade groups
.biz is used for small business
.mobi - represents the word 'mobile' and is used for sites created
for mobile devices.
There are many more extensions and each have their own purpose.
You are free to choose what will work best for you as long as the
name is available.
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Animations,
bells & whistles - they're cool...Aren't they?
Some are cool, but when using animations and/or bells and whistles
(java, javascript, java applets, videos, flash, etc.) on your web
site you should do so sparingly.
When you are trying to decide whether to add bells
and whistles, etc. to your web site, consider the following... Notice
that most of the big search engines do not use bells and whistles.
Why? Because they are reaching out to a broad audience that may
be using older browsers, slow modems, and people without the plug-ins
that some of the "cool" bells and whistles require. By
keeping their pages simple, they are assured that their web site
will be able to be viewed by anyone – no matter what browser,
etc. that they have. So if the big guys/gals on the web don't use
all that fancy stuff, should you? Well, you can, but be aware that
a potential customer may come to your site, need your services and/or
products, and can't see what you have to offer because they don't
have the capability. In addition, these bells and whistles may even
crash their browser. You can pretty much count on them never coming
back to your site if that happens.
Also, using
bells and whistles, animations, etc. can substantially increase
the load time for your web site. Many people will click their way
right out of your site because they don't want to wait. So when
it comes to using all that "cool" stuff on your page -
be cautious and use sparingly. Remember that people have come to
your web site for information, not necessarily to see bouncing,
waving, running, flashing things that take away from the content..
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Once
my site is completed, where will it be stored?
You
will need to find an ISP (Internet Service Provider) or hosting
company to store your web site. We will also host your site for
a monthly charge, however, shop around, and make sure you get a
reliable service provider that is going to not only provide good
service to you, but will provide good service to your web site visitors.
In other words, you want to make sure that the provider you choose
is not bogged down because of inadequate equipment so when your
future web site visitors are trying to access your site it does
not load slowly or is difficult to get into.
The best way
to find a good ISP is by word of mouth. Ask friends or family who
they use and if they are satisfied with them. If you would like
a few suggestions of web sites to look at to investigate prospective
providers please send us an email.
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What
if my web site needs regular maintenance or updating?
Most good web sites are continually updated with new information.
You should expect that your web site will require maintenance. For
example, when you own a car your investment doesn't stop there.
You need to change the oil, fill it up with gas, etc. It is for
this reason that you should set aside a budget for your updating.
In the past,
some of our clients were provided with templates so they could do
their own updating. This did not work out at all. Hours and hours
were spent writing the instructions and then hours and hours walking
the clients through the process via email. Still after much coaching,
the web site pages they updated ended up in shambles and damage
repair had to be done. After all of that, most of them ended up
having their updating done for them or didn't update their sites
at all. It has taken years to learn the ins and outs of proper coding
and it simply isn't something that can be taught in 5 easy lessons.
.
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What's
more important - page loading time or looking good?
They are both important. Your web site is your on-line storefront.
It should be attractive to visitors and project a professional,
polished image for yourself and your company/organization. Having
too many graphics, or slow loading graphics is unnecessary. If your
page takes too long to load it doesn't matter how great that 100K
graphic looks, many people won't wait and will leave your site before
it has time to finish loading. The answer is to have a balance of
attractive graphics, good layout, and reasonable load time..
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How
do I get listed on the search engines?
The best way to get listed is to start with a good site
with good, relevant content with no mistakes, no broken links etc.
It's difficult to keep up with the requirements of search engines
as they change their 'rules' all the time. The best rule of
thumb is to give the user what they are looking for in a well designed,
informative site that is easy to navigate and the rest will be a
snap. Remember the line "Build It and they will come"...worked
for Kevin Costner in "Field of Dreams" and it will work
with your new site as well.
For
"high quality" vs "low quality" guidelines published
by the major search engines, click
here.
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How
can the website be promoted?
Directing your
clients to your new Web site will help make your investment pay
off. A letter or postcard announcing the new Web site with its features
may be the quickest way to inform your customers.
The adage “tell
them and then tell them again” applies here. Think about your
existing communication vehicles to see how they can be used to promote
the Web site. Be sure that your online address is listed on all
your company materials, such as stationary, envelopes, business
cards, brochures, invoices, advertisements and proposals.
Other communication
tools to use are your voice mail system and on-hold messages. They
can inform callers about the new site with a brief message.
Email is another
tool. Employees can update their signature section in the email
system and include an invitation to “Please visit our new
Web site at www.companyname.com.
Print labels
with your online address and brief copy encouraging customers to
visit the new Web site. Place these labels on your company materials,
even on product packaging.
If you are surfing
the Internet and discover something a site you would like to be
linked to, don't be shy, give them a link from your site. It is
much friendlier to send an email to another Webmaster that says
'I liked your site so much, I put a link at (insert the URL of your
page that contains his/her link) to your site. Hope it generates
some traffic for you. I would appreciate it if you would visit my
site, and if appropriate to your audience, put a link to my site
from yours.'
Don't try to
list your site in places that you don't fit. If a site is a collection
to resources for writers and authors, your tree frog page would
be a real stretch. Don't waste your time and energy, and don't waste
the time and energy of the other Webmaster. Remember, it's not how
many places you are listed that matters. It's how many visitors
you get to your site. Keep focused on the goal.
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What kind of support is available when the site
is completed?
Once your site is published live on the Internet, some
modifications might be needed. These are usually simple changes
that will be done at no cost. These might include an image
change, corrections of typos that were overlooked or a color change.
Minor changes.
Some
sites, such as content management sites, will require some learning
time for the site owner. Training to do some site maintenance,
if needed, is included in the site creation fee.
Other
changes or additions that were not originally agreed to in the beginning
of the site creation will be charged for separately and must be
in writing.
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